Food + Beverage
Prosciutto di Parma
Role: VP + Group Creative Director
Formed and directed all visual and verbal brand strategy and execution of all Prosciutto di Parma brand, marketing and advertising deliverables for two years – including, but not limited to: print, video, photography, web, social, on-premise, and event marketing
anchor campaign image
Florida Citrus
Campaign Concept Development
Role: VP + Group Creative Director
Led development of campaign concepts, including brand strategy and visual/verbal direction for the creative team, as well as hands-on design.
Campaign Manifesto
print + digital concept examples
OUTDOOR + PARTNERSHIPS + EVENT MARKETING
BREAKING BEYOND THE BREAKFAST BARRIER…
U.S. Highbush Blueberry Council
Role: VP + Group Creative Director
Led the agency design team in the design strategy and creation of all brand marketing and social/traditional media deliverables including food photography and video shoots, the creation of a custom font and illustration library, and much more.
OKR Strategy highlights
Print ad examples
UX + UI design direction for website
DIRECTION OF VIDEO PRODUCT PROMOTIONCELEBRITY PARTNERSHIP + SOCIAL MEDIA STRATEGY
VISUAL DIRECTION FOR RECIPE PHOTOSHOOTS
RESULTS
The Richmond Vegetarian Festival
Role: Art Director
Olives From Spain
Proof of Concept Creative
Role: VP + Group Creative Director
Developed brand positioning and creative concepts for the Olives From Spain brand.
Digital experience concepts
DIAGEO
Identity design for product innovation group
Role: Art Director + Illustrator
Product:’Javara’ [a coffee-infused rum]
General Mills
Identity design for promotional campaign
Role: Art Director + Illustrator
‘LIFE is Sweet’ Promotional Campaign
Food + Beverage Clients
B&W Growers
Brown-Forman
Canadian Maple
Casa del Barco
Diageo
Dunkin’
General Mills
LA CHOY
Prosciutto di Parma
Spice Islands
The Boathouse
US Highbush BlueberrIES
Virgin Wines
Yoplait
To learn more about this work, or how my experience can help bring a relentless passion for excellence to your brand, marketing, or product experience, just reach out!