The Greater Richmond Partnership engaged my team at The Flores Shop to spark new energy in their regional talent attraction efforts. Our mission was clear: showcase Richmond as not just a place to work, but a place to thrive.
Acting as both strategic lead and creative director, I guided the development of a full-funnel marketing campaign that authentically reflected the vibrancy, culture, and lifestyle of the region. From brand positioning to activation, our work aimed to tell a cohesive story of why Richmond—for career-minded transplants, business leaders, and families alike.
Richmond Relocation Marketing Campaign
Key deliverables included:
A bold campaign logo and tagline designed to unite diverse stakeholders and amplify regional pride
A dynamic, interactive digital brochure tailored for relocation specialists and employers
A high-impact campaign website optimized for storytelling and conversion
The result was more than just a toolkit—it was a platform to elevate Richmond's national appeal. Our collaborative approach ensured alignment with local economic development leaders while delivering creative that was distinctly RVA: authentic, energetic, and future-focused.
Client Stakeholders:
Greg Wingfield
Sara Dunnigan
Jennifer Yeager
Chief Creative Officer:
Kevin Flores
Art Direction & Design:
Kevin Flores
Whitney Fulton
Copywriting
Kevin Flores
Project Management
Sarah Sheldon