Case Study: Romp n’ Roll
Building brand growth with strategy, heart & a splash of silliness
We believe great branding starts with genuine connection. In order to tell a company’s authentic story, we often dive into their culture. So when Romp n’ Roll — a lively children’s gym packed with art, music, and movement — asked us to help craft a brand strategy and authentic visual and verbal voice to grow their early-stage startup into a beloved international name, we kicked off our shoes and cannonballed straight into the ball pit!
Starting with curiosity & insight
Our journey with Romp n’ Roll began with deep curiosity and thoughtful market exploration. We dove into competitive research, consumer trends, and opportunities uniquely suited for Romp n’ Roll. This foundational work wasn't just about gathering data; it was about uncovering real insights that informed a targeted and practical roadmap. By clearly understanding what parents valued most, we helped Romp n’ Roll authentically connect with their audience.
Authentic branding is more than just visuals
Great branding is personal—it resonates deeply and feels real. We guided the development of Romp n’ Roll’s visual and verbal identity with care and intention. From the memorable tagline — Nurture the genius. Unleash the goofball. — to consistent messaging and content parents could truly relate to, each element was strategically designed to resonate meaningfully with families, creating a cohesive, engaging brand experience across all platforms and touchpoints.
Connecting across channels
Brands thrive when they show up consistently and authentically across all channels. We crafted integrated, omni-channel campaigns blending digital, traditional, and community-driven marketing efforts. This holistic approach helped Romp n’ Roll meaningfully engage families wherever they were, building stronger brand recognition and deeper customer relationships.
A sing-a-long brand marketing strategy
To help extend Romp n’ Roll’s impact beyond the on-premise experience, we turned our attention to their original songs — catchy little tunes that had already become a hit in class. Building on our marketing recommendations, the company leaned in, developing a full catalog of original songs, recording them in the studio, and offering them as CDs and digital downloads. This creative move opened up new revenue streams and deepened brand connections, turning Romp n’ Roll music into a beloved part of family routines.
Romp n’ Rolling-out franchising strategies
We partnered closely with the founders to shape franchise marketing strategies, fine-tune service design, and map out workflows — laying the foundation for Romp n’ Roll’s leap from a single neighborhood spot to a national playground. With this holistic approach, Romp n’ Roll has blossomed into a nationwide beacon of children’s enrichment, with franchises spreading smiles (and giggles) across the country.
Serious about fun. Focused on growth.
Through strategic creativity and intentional brand building, our partnership helped Romp n’ Roll achieve significant business growth, deeper customer loyalty, and an expanded international presence.
Whether you need a partner who genuinely understands your brand or a leader who knows how to translate vision into meaningful results, we’re here to support your growth with heart, strategy, and relentless creativity.
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